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Writing a Simple Business Plan: Models & Pitches

Most of the time, you only get one chance to pitch an investor. Because of this, it is paramount that your pitch and due diligence documents are top-notch, especially in this economic environment where the competition for capital is fierce. Don’t forget, your documents also say something about management and who is, or will be, running the company! At GSL, we make sure you feel confident in delivering the highest quality collateral to your potential investors.

Business Plans

Why do you need a business plan? Bottom line: because a great business plan is the foundation of a great company. We always tell people that a diamond Rolex wrapped in crumpled-up newspaper looks like crumpled-up newspaper. It is vital that you accurately communicate your story to the investment decision-maker. But in this regard, we are more than writers. We know what investors look for and can increase the likelihood that you are not thrown in the slush pile.



A finely-tuned business plan is one of the most powerful tools of your business– both for raising capital, and for formalizing strategic plans and concepts. A well-crafted plan brings to life your vision in the form of an actionable roadmap and a compelling presentation. It is useful for attracting investors and other backers, and it helps align the interests of potential partners, customers, and employees. It forms the cornerstone of your launch, growth, and expansion activities.

Business Plan Audit/Review

Already have a business plan? If you feel that you already have a fully developed business plan and model, we offer an innovative Business Plan Audit service to help fully prepare you for forthcoming capital raises and due diligence efforts. The service allows you to test run your story and collateral materials before pitching your idea to potential investors. We put ourselves in the investor’s role and help you prepare for what is to come. It also ensures that all your written materials (business plan, financial model, executive summary, pitch deck) are up to professional capital market standards.

We draw upon our extensive experience working in the investment community and carefully review, against our proprietary due diligence checklist, your executive summary, business plan, financial model, and pitch deck through an “investor lens.” The main goal is to identify all red flags that may negatively impact a potential investor’s decision, and to provide tangible recommendations for improvement. The review includes analysis of the business model, market data, product evolution, launch strategy, competitive differentiation, sales & marketing strategy, operations, financial forecasts, funding needs and uses, revenue build up and assumptions, IPO or acquisition potential, and other factors.

Following the analysis, we deliver a written report summarizing all red flags and suggestions for improvement.

Who Could Use it?

  1. Entrepreneurs and startups seeking seed, angel, and venture capital investment
  2. Established companies seeking follow-on rounds of financing
  3. All companies looking for an objective review of their strategy, operations, and materials.


  1. To hone the business model and revenue model prior to approaching investors
  2. Refine the pitch and “investment story” as told in pitch documents
  3. Identify hidden risks and red flags, and prepare the company for further due diligence.

Financial Modeling

It’s often said that a potential investor will read two sections of a business plan first – the management team and the financials. No matter how altruistic an investor might seem, let‚s not forget that they are looking for a solid return on their investment just like anyone else. Your projected financial statements are the primary window to that determination. So perhaps you are an excellent wordsmith but lousy at math and accounting. That‚s fine, you would not be alone. We can turn your plan into numbers and in a format investors look for.

Our models present your business and opportunity in the form of cohesive, supportable financial data to investors, partners, and other stakeholders. The model will generally include an income statement, balance sheet, and cash flow statement, but may include various company-specific analyses. Startup financial modeling rests heavily on forming accurate assumptions along the lines of pricing, growth rates, market penetration rates, cost of goods sold, operating costs, capital budgeting, per-unit & per-customer metrics, cash needs & use of funds, turnover, and other financial forecast and expense items.

Our models are designed to allow company management to adjust assumptions, modify inputs, and run various scenarios (such as best case, worst case, baseline, slow growth, rapid growth, etc.). Following the development of the assumptions and the scenario-driven model comes the presentation of the data. This encompasses the creation of charts for inclusion into the business plan and presentation showing revenue growth, profitability growth, revenue & costs by product line, and other key metrics as appropriate.

Who Could Use It?

  1. Entrepreneurs preparing for launch and startups seeking seed, angel, and venture capital investment
  2. Established companies seeking follow-on rounds of financing or introducing new products
  3. All companies looking for greater insight, visibility, and efficiency in their operations.


  1. Hones the business and revenue model prior to launch
  2. Demonstrates the capital needs and return-on-investment of the business
  3. Provides rigorous analytical insight into the feasibility and profit potential of the opportunity.

Pitch Development

Why is your pitch so important when writing a simple business plan? Because even the best business opportunity will die on the vine if it cannot be communicated in a clear and compelling manner. More than ever before, you need the “Wow Factor”. The Wow Factor is what is going to separate you from the pack. We have extensive experience putting together pitch books & decks, deal proposals, and business cases that are highly sophisticated yet clear, crisp and compelling. Remember, we are professional communicators who maintain constant contact with the investment community. We can eliminate much of the trial and error process that many ventures go through, freeing you up to focus on operations and solidifying the execution of your strategic plan.


Shopping for business plan writing services leaves business owners vulnerable to scams. Some business plan writers for hire offer business plans at a very low cost, attracting clients who need to conserve money. These low-priced writers often have little business experience, leading to inaccurate business plans that have no value.

The average cost of a business plan is $4,100 according to a survey conducted by Writer’s Digest Books and published in the 2011 version of Writer’s Market. The same survey indicates that a business plan may cost as much as $15,000. The benefits of a well-written business plan outweigh the initial costs, however. Your business plan acts as a tool for attracting investors to your company, allowing you to raise funds for capital improvements and business expansion.

Investor Grade Business Plans

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